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Intuitive applications, designed and delivered with honours.
University of West London aimed to increase the number of successful student applications, promote the diverse student body, and boost the university’s reputation. Through in-depth user research and prototype testing, we improved both content management and front-end user experience. Our collaborative digital strategy has led to a streamlined, accessible,
modern university website.71% increase in successful task completion, during user testing. Validating our findings, users were more comfortable using the new information architecture and navigational structure, completing their goals sooner.