Some details
AboutFounded in 1970, Datacolor are a leading colour management hardware and software provider for the photography market. Their products are used by over 1 million photographers globally to help them ensure accurate colours in every step of their workflow – from capturing an image, through to the editing stages, and finally through to print. Datacolor’s biggest products are their display calibration devices, also
known as a Spyder.Challenge
Datacolor needed to launch their latest product, SpyderX, into the photography market. There hadn’t been a new significant product in the colour management market for several years, and they wanted to leverage that fact to ensure that there was a huge amount of interest in SpyderX, which would translate into sales.
Digital Glue were tasked with creating an international product launch through PR and social media which would gain global interest, increase engagement, and generate sales of SpyderX across the world. In addition to this, they wanted to tease the product prior to the launch to ensure that they still had the attention of their audience, after what had been a relatively quiet time for colour management.
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