Some details
The Problem
After a successful launch and some PR traction, the direct sales from the website had begun to decline. Advertising was not performing, meaning the campaigns were not ROI positive. With this being one of the most important channels for driving sales, it was evident that this needed to be fixed, and quickly.
The Solution
Favoured developed a multi-channel performance marketing strategy with
the goal of identifying the top performing themes, creatives, copy, audiences and channels.After weeks of rigorous testing, we found the formula for scaling to maximising sales at the best possible price.