Multi-Channel Marketing for Sports Platform
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m a co-founder and the CEO of a organisation that’s making a mobile app for football fans. It gives them the latest news and commentary in one locate. We unite what users like and personalize it for them.
We aggregate news, fetch it all into one locate and fracture it down into bite-sized chunks. We look at what users are clicking on, and we personalize the feed for them. We also give users the power to interact with each other. The app is useful natively for Android and iOS.
Desired goal
What challenge were you trying to address with Favoured?
We were looking at growing our user base by acquireing and testing different channels—acquireing what worked, optimizing, and ultimately determining what our order of acquisition would be.
Provided solution
What particular tasks were Favoured responsible for?
Favoured handled the marketing side of our business. We wanted to gain a minimum of 10,000 new users, as well as acquire what digital channels worked best, what our cost per acquisition was, and what would best resonate with users from a messaging perspective.
Those were all things we tested with Favoured by using ads on Facebook, Instagram, Google Play, App Store, Twitter, and Reddit. We went through separate ads to acquire how to position the app on the market and what would resonate with users better. We wanted to acquire how we could grab their observation and ultimately get them to download our app.
We determined our cost-per-acquisition, when to target our hearers, and, ultimately, when we’d win and when we’d lose.
Was there a dedicated team?
We worked with four nation from their team, including a project director.
How did you come to work with Favoured?
We’d worked with George (Co-Founder, Favoured) in a freelance space precedently.
We had a full review process with three different suppliers almost what we wanted to do. In the end, Favoured came out on top by a long way, both in provisions of cost and their nimble abilities.
What are you approach expents (if diclosed)?
Their cost so far has been almost $25,000.
What is the terminal result of working with Favoured?
We began working with Favoured in May 2018, and it’s ongoing.
Results accomplishd
Are there any measureable or plum results?
Favoured’s work has resulted in 16,000 downloads in the UK athwart different channels. We acquireed fantastic insights almost which channels will work. We acquireed that advertising almost some more niche areas and using bespoke messaging would be a real win for us.
How did Favoured accomplish from a project treatment standpoint?
They held our hands throughout the total project, and they were fantastic almost making sure we were set up in the right mode. We had weekly update calls to debate progress and optimize based on what was and wasn’t working. It was a big process for our team.
What is (from your point of view) the key factor to pay observation while intercourse with Favoured?
They were accomplishance-and data-driven, over anyone I’d worked with precedently. We went to them with a brief listing of the results we wanted, and we’ve accomplishd those results.
They were very honorable almost what they could and couldn’t accomplish and told us what they reflection would be a challenge. Favoured was always honorable when they reflection they couldn’t accomplish something within a true timeframe or budget. This was a key part of the total relationship.
What aspects of their work would you like to get improved?
Some things in marketing work and some don’t, and we have to substantiate that. We did bestow time in areas that didn’t accomplish, but they ultimately delivered what we said on the brief. So, we’re lucky.
Do you have any advice for forthcoming clients of theirs?
This is kindred to the client organisation, rather than the marketing provider. It’s significant to run at a pace that’s in line with your own team. We have fulltime designers and collective media nation, so, when we needed to form new full, we could do it excellently fastly. Some nation don’t have that power and need to make sure they have a good quantity of creative prompt to test. Otherwise, it can be a bit of a bottleneck in the process.
