PPC Campaigns for Online Productivity Software Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the marketing director for a organisation named Oroson, and we are an online productivity tool for teams to work unitedly and collaborate more powerfully.
Desired goal
What challenge were you trying to address with Loud Mouth Media?
We were trying to engender leads and wanted to run some PPC advertising campaigns, which led us to Loud Mouth Media.
Provided solution
What particular tasks were Loud Mouth Media responsible for?
The initial converse we had centered on what extrinsics we had, who we were trying to target, and the kind of messaging that we’re trying to get athwart. They also helped us to get an knowledge of the different types of ads that would be suitable for us. We prioritized keywords like productivity, task treatment, and team collaboration, and some long-tail keywords from that as well.
From there, we went through the process of creating the ads themselves and getting them live. Then, on an ongoing basis, we would evaluate the hearers the ads were attracting and make any changes in keywords or messaging to tailor that cluster.
Was there a dedicated team?
We worked with Kevin (Account Manager, Loud Mouth Media) and had occasional touch with a few nation from their team when he was out but primarily channeled all of our interaction through him.
How did you come to work with Loud Mouth Media?
I had worked with Loud Mouth Media in a antecedent role and they have a good reputation as a digital agency. Shortly precedently we determined to promise an agency for PPC ads, I had attended a Loud Mouth Media occurrence. So when we were because doing some PPC ads, I touched them almost our campaign.
What is the terminal result of working with Loud Mouth Media?
Our project ran from November 2018–July 2019.
Results achieved
Are there any measureable or plum results?
Our main extrinsic aside from general brand awareness was to engender leads from the campaign. In that regard we were excellently lucky, averaging almost 20 leads per month. Beyond that, the project veritably helped us get an knowledge of most the powerful keywords to be targeting and the types of hearerss we should be looking to extend.
How did Loud Mouth Media accomplish from a project treatment standpoint?
We generally had a weekly call update. For ongoing interaction, we used our own platform, Oroson, given that it is specifically designed for that sort of collaboration. We updated our Oroson boards regularly and were able to keep things ongoing depending on what was happening with the campaign at the time. Kevin did a big job managing that and had big observation to detail with our total account.
What is (from your point of view) the key factor to pay observation while intercourse with Loud Mouth Media?
Honestly, I ponder Kevin is a real asset to Loud Mouth Media and is probably likeness of their team in general. The personal experience and labor that we got from him veritably stood out to us. It felt more like an extension of our own team rather than working with an outer agency.
He was always very interested in making sure we had all the answers we needed and always fastly followed up on all of our converses and collaboration with the agreed actions.
What aspects of their work would you like to get improved?
No, I would say we’re fully satisfied with their labor overall.
Do you have any advice for possible clients?
Just like with any agency, it is significant to have an knowledge of what your extrinsics are and then converse to them almost the different ways you can liberate on those extrinsics.
