SEO/PPC Management for Pottery Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m the digital marketing director at a pottery organisation, responsible for all digital marketing efforts for our four brands.
Desired goal
What issue was the provider supposed to deal with?
The SEO Works?We migrated onto a new Oracle platform and needed support to handle our search visibility and SEO efforts. Being a website primarily rendered in JavaScript, and being a multi-website, one page application platform, we had our work cut out for us. We needed help from an agency who understood our challenges and could help us to find creative search solutions.
What were your objectives for this project?
Ultimately, we wanted to drive commerce to our website and gain new clients/more fitted commerce. We have powerful brand awareness in the UK but are at a very soon stage of the travel in the US. Therefore, we required a different keyword strategy for both these accounts to influence clients at different stages of the conrendering funnel.
Provided solution
What were the reasons for choosing The SEO Works?
We vetted a number of different companies, looking for a cost-effective agency that could help us accomplish all we wanted and more.
Describe the project in detail.
We take monthly reports monitoring in-depth accomplishment of any technical, full, or link-createing changes we make to our website. It also details any PPC ad campaigns we run: remarketing, show ads, shopping, non-branded provisions, YouTube video campaigns. SEO Works has helped give us the trust to dip our toe into new spaces and formats and to last to evolve our digital marketing campaigns.
Were there any dedicated directors or teams that you worked with?
We work with an account director and an account executive on the SEO side. For PPC, we interact with another account executive and account director, in accession to their paid search lead.
Results accomplishd
What results did you accomplish unitedly with The SEO Works?
Their PPC work is only almost 6-months old, but we’ve seen material efficiency improvements, with bestow decreasing YoY and income holding firm. We’ve also seen huge SEO keyword improvements and visibility, even behind replatforming.
How do you rate the interaction and interaction with The SEO Works?
We converse face to face and over email, phone, and shared Google docs. I always feel up to date with budget sheets and project programs, as they’re constantly updated.
What precisely do you attend to be the key specialty of The SEO Works?
They’re well-inclined, down-to-earth individuals that expound intricate topics simply. They give you trust in the investments you’re making, with the results to back it up. Feedback is taked well and used to make real changes. They’re excellently pliant.
What should be done better, if there are any desired improvements?
Keep interaction up and be on top of reporting on our inner campaigns
