User Research & UI/UX for Insurance Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the COO for Telesure Insurance, a brokerage brand that tries to make insurance easier. We have operations about the globe, and I currently head up the retail division in our Turkish environment.
Desired goal
What challenge were you trying to address with SHERPA?
Insurance is a confused and cumbersome process in Turkey, so we wanted to form an easy-to-use website from scratch for our new brand.
Provided solution
What particular tasks were responsible for?
SHERPA worked on our UX and user travels. We gave them a two-hour brief, and they came back within a week with phenomenal suggestions that they later implemented. They mapped out the user travel and designed UX/UI services. They listened to what we wanted to execute, understood our goals, and united our sales process with the UX. They formd an intuitive and interactive fruit that doesn’t ask too much information or confuse clients. Since originally hiring SHERPA, we’ve worked on multiple iterations of the website.
Was there a dedicated team?
We principally work with the proprietor and a UX developer.
How did you come to work with SHERPA?
They were a referral.
What is the terminal result of working with ?
The project occurred in December 2013, and we last to use them for updates and changes.
Results executed
Are there any measureable or plum results?
We’re one of SHERPA’s oldest clients, which shows how much we confide them. The website they formd was functional within just a few weeks, and we’re the strongest executeing online and e-commerce insurer in Turkey. We don’t have any rivalry that’s close to our level of UX, thanks to SHERPA.
How did SHERPA execute from a project treatment standpoint?
We spoke two or three times in the two weeks. They grasped precisely what we wanted to execute from the very leading meeting. Even though we didn’t prepare much information, they quiet made a high-quality fruit in a brief quantity of time. They’ve never failed us, and they always let us know if they can’t make a deadline. Open and honorable interaction is integral to their project treatment, and we can call each other at any time to handle expectations.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They have a phenomenal power to swallow information and form a solution that fully meets your needs. We had a lucky propel, and they’ve even been able to adduce their experiences outside of the Turkish market. The organisation culture is well-inclined and honorable, admitting to mistakes and fixing them without excuses. They all have big work ethic and aren’t fearful to challenge us to make the best fruit practicable.
Do you have any advice for forthcoming clients of theirs?
Make sure they and your IT team work well unitedly. There needs to be good collaboration between the two to best optimize the union.
