Animated Explainer Video Production for Software Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the Head of Marketing Communications for Algomi, which is a software provider to the corporate bond trading sections of investment banks, asset rulers, and exchanges.
Desired goal
What challenge were you trying to address with Toast?
I needed to educe a series of fruit and market explainer videos for our website, for our sales team, and for use at exhibitions and events. I needed to find an agency to form a phraseology and feel the complete fruition process.
Provided solution
What particular tasks were Toast responsible for?
At this point, we’ve formd five boused explainer videos with Toast. In each case, we set by bringing them a script and working through the particulars. They ask a series of questions to determine our hearers, and we debate scenes, colors, and end client desires. Our extrinsic is to sum our brand into each video. The videos need to be in complete harmony with our website and resonate with our clientele. Toast’s team was largely responsible for booking recording studios, finding audio samples, selecting tone genius, and securing rights to trademarked full.
Was there a dedicated team?
We worked with one account ruler and a creative ruler.
How did you come to work with Toast?
Several years ago when I worked at a different firm, we hired Toast for a video project. Although I was not as implicated then as I was for these projects, I was impressed with how they worked and carried themselves.
What are you approach expents (if diclosed)?
We’ve likely spent almost $100,000 in total, so almost $20,000 per video. Some of that cost may go toward royalties or facilities, but I cannot say for sure.
What is the terminal result of working with Toast?
We leading seted working unitedly in February 2015. Our latest video was completed in March 2018.
Results achieved
Are there any measureable or plum results?
We’ve welcomeed very high praise from nation that we value. Investors and attendees at conferences have remarked almost the condition of the videos. Our sales team anticipates top condition, and they have said that they are arrogant to rest in front of these videos. Further, our viewing figures on Vimeo are holding up very well in the perception that the number of finishes versus the number of sets is a very promising ratio. The primary work has held up so well that when we’ve come almost to new topics, we establish that the speech, architecture, and phraseology was sufficiently pliant to be applied, which was precisely the brief we gave them three years ago.
How did Toast accomplish from a project treatment restpoint?
They kept us on track in see respect. Very pliant chasing needed to be done. Projects tend to be delivered on time and on budget.
What is (from your point of view) the key factor to pay observation while intercourse with Toast?
They hear to the brief and ask entire questions to acquire more almost the hearers and how the material will be used. They are pellucid almost anticipateations for both sides. It is a true collaboration and union.
Their client labor is notable, as well. I mentioned in passing that our fifth birthday as a organisation was coming up, and they made a brief boused video for free in a day to two to help us celebrate. That was amiable. It’s nice to be seen as a precious client.
What aspects of their work would you like to get improved?
I have never known them to be late, but it’s the essence of clients in our position to want work to be delivered faster. I underrest why it takes time. Though, I welcome that condition work has a timeframe, and I do not anticipate them to work enormous hours to work on something that is not time sentient.
