Some details
Services:
Art Direction
Brand Design
Digital Design
Brand Strategy
Full case study:
https://wolfcubdigital.co.uk/casestudy/attic-media/
Summary:
Atticmedia is an
award-winning learning and communications agency. Since 1996 they’ve been creating impactful learning tools for clients including PwC, M&,S, Pearson, Johnson &, Johnson, NHS, BBC and many government bodies.Their approach to learning is innovative and crafted – bringing fresh ideas and creativity to each new brief. They needed a brand that reflected their style and ethos of ‘crafted digital learning’.
The Atticmedia brand has always worked hard to keep its roots firmly grounded in its humble loft-based beginnings. It’s a metaphor for starting small, doing stuff well and, no matter how much you grow, remembering where you came from.
Throughout the 22 years, Atticmedia have been in business, their brand has evolved through multiple iterations, but it’s always been represented by the Atticmedia name and the same brand marque of the spider – something you’d find in most attics the world over.
Our first task was to define the visual style for the brand’s next stage of evolution. We knew Atticmedia were after a bold, modern look using distinct colours and strong typography while conveying their sense of discovery and exploration within the field of learning.
We conducted research into visual aspects of the brand roadmap, which helped us to create a shared vision with the Atticmedia team. We collaborated with them through a series of fast-paced sprints to formulate a visual foundation to build upon.
We created a modern look and feel for the brand evolution which incorporates a fresh colour palette, refined iconography and premium imagery. The end result is a look which feels true to the company’s history while being different enough to compete in today’s highly competitive marketplace.
We rolled the new branding out via internal design guidelines and online on the Atticmedia website.
