Some details
Objectives
Teletext Holidays is a legacy British travel brand and they wished to evolve their brand with a fresh take on their mobile channel.
Strategy
We implemented our discoverability, engagement and retention strategies to drive huge number of organic high-value users for the Teletext Holidays app and achieved a significant increase in DAUs. Our strategy included new onboarding, a robust mCRM
strategy, a web referral strategy and a thorough ASO programme.Results
Total bookings saw a significant increase which lead to a momentous uplift in ROI. Our strategy was so successful, we won the Effective Mobile Marketing Awards for Best App Install Campaign 2017.