
Some details
SG is a leading cricket gear company in India. Previous identity looked outdated &, was not positioned for growth, it lacked brand ownable quality amongst leading global brands. Our challenge was to re-brand it',s corporate brand imagery, a strong identity to gain recognition, recall trust. The new refreshed identity is a strong symbolism as shield that connects with the heritage &, legacy of the SG brand
&, also conveys the dependable &, trustworthy characteristic of SG brand.