Some details
• Customers were finding difficult to complete the online buy journey of the HDFC Life Click2Protect 3D
• Because of the complexity of the journey, the call center intervention was high.
• HDFC Life was looking for a best-in-class redesign of the online buy journey of the HDFC Life Click2Protect 3D plan to help improve the
following• Higher ATS (ticket size)
• Higher attachment rate
• Higher STP (without call center intervention)
• Higher Conversions
ZEUX followed a comprehensive user-centered design approach to deliver best-in-class UX Design to meet business goals and fulfill user needs.