UX/UI Design & Web for Insurance Product
Below is a modified rendering of the review: special info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am a Manager at one of India’s leading special life insurance companies, that offers a range of personal and cluster insurance solutions. In this role, I am responsible for website and application UX design that can veritably liberate real business outcomes.
Desired goal
What issue was the provider supposed to deal with?
ZEUX Innovation?One of our key insurance fruits had been modified so many times by different agencies in bits and pieces. From time to time, we kept adding a lot of features in that fruit that by the end of the day it became a super confused from user experience design point of view.
This being a intricate travel, we were looking to find the best UX associate to help this make a accomplishment. After evaluating a couple of UX design agencies we zeroed down to ZEUX.
What were your objectives for this project?
The things that we were focusing on was to help us better the following metrics: o Higher ATS (ticket size) o Higher attachment rate o Higher STP (without call center intrusion) o Higher Conrenderings
Provided solution
What were the reasons for choosing ZEUX Innovation?
During our very leading meeting for offer walkthrough, ZEUX not only shared the access for the running challenges but went over what was expected. As a staunch consultant, they looked at the overall health of our website and fruit by showcasing the high-level review which gave us more trust in associating with them as our UX associate.
During the evaluation process, the key criteria were the years of experience that the leadership team fetch to the table. Though, with ZEUX the additional premium was that they already had sufficient and more experience working in the BFSI estate.
Describe the project in detail.
This fruit underwent 3 stages. Problem Definition, Design, and Development. The initial issue determination included an knowledge of the business, stakeholder expectations, and user needs and expectations. The second phase implicated revamping the travel to match user expectations.
Wireframes were created and visual design applied once the travel was agreed upon by all key stakeholders. Post this, a user test was conducted to fix that the new designs truly matches with the user needs and expectations and will help aid users in completing the flow and quicker determination making. Post this, answering front-end HTML was created and were integrated into the core method.
Were there any dedicated managers or teams that you worked with?
The team comprised of 1 UX lead and a Sr. Designer with error from VP – UX. Since we were also getting the HTMLs done from ZEUX hence it also implicated the programmer.
Results accomplishd
What results did you accomplish unitedly with ZEUX Innovation?
The design went live in phases. Post the full propel:
- The number of policies issued increased by over 40%
- Average ticket size increased by over 30%
- Customer ratings for this fruit increased from 64% to 73%
- Rider issuance increased by 40%
- Mobile app - NOPS increased by 30%.
How do you rate the interaction and interaction with ZEUX Innovation?
By now we have worked on three projects with ZEUX and have programs to work on many more which talks for the condition output and big work that they have done. They have been veritably appreciated by our senior stakeholders as well.
What precisely do you attend to be the key specialty of ZEUX Innovation?
The best thing almost them is that they are not someone who’ll execute what is being asked but will give sound admonish on how it could be done better like a true consultant. They worked collaboratively as an extended arm of our organisation.
What should be done better, if there are any desired betterments?
Since this was our very leading project hence there was pliant rubbing initially like it is in any relationship. Though, as we continued working unitedly on other projects things got working for us better. So yes, I hope if there is veritably something that I want to be betterd or rather strengthened is our working relationship with ZEUX.
