The Mill, a VFX and Creative Content studio, approached us to deliver an AR mobile app promoting Welcome to Marwen, a new Robert Zemeckis', film.
Users are introduced to the app and its technology by Zemeckis before the scene plays. Inside the scene, users can meet the characters and explore the environment. They can even snap a photograph from their favorite angle and then share the image on their social platforms as a… Marwen digital postcard. Additional activities include character bios, photo galleries and behind- the-scenes content.