Some details
The PragmaticAd is a programmatic advertising platform which enables marketers and advertisers to automate the purchase and management of their digital ad campaigns. This includes media buying, ad placement, performance tracking, and campaign optimization. Many platforms also offer an editing tool to design campaign creatives.
Publishers can manage their ad inventory through programmatic advertising platforms. Ad
inventory or advertising inventory is the ad space an online or offline publisher has to sell on their website, mobile, app, video, and so on.