Some details
Duel is a new video challenge app for gen Z, invented by LarQ, a startup from the UK. At the very beginning, the idea for the app was completely different, but thanks to the research and workshops that Pragmatic Coders conducted together with the client, it was possible to develop a forward-looking vision and strategy.
To prepare a vision and strategy for a successful product, we worked on the Unique Value Proposition (UVP), prepared research on trends and users, and created buying persona. Then, with the product vision ready, we created a roadmap and developed the scope of the MVP. Do you want to learn more about what product development looks like before software creation begins?