Some details
Opole is a picturesque city in the south of Poland, located by the Oder River. It has over 800 years of history and is packed full of traditions and historic sights. However, not many people are aware of the beauty and charm of the city. To counteract that, Opole wanted to bring the 21st century into sightseeing – by allowing tourists to use the newest technologies to discover
the full spectrum of its treasures.We were tasked with mobile app development – Opole wanted to be able to present the whole picture to the tourists and let them have fun when they visit, all with the help of smartphones.
First of the solutions we implemented into the app was Augmented Reality. When the visitor approached a particular site, they were able to see in in 3D placed upon the city’s skyline, turning it and seeing what it looked like. Some of the historic sites of Opole were much different in the past – and thanks to the app’s database of renders, the viewers are able to see them in their full glory.
Additionally, the app provided tourists with trivia and facts about the city itself – ones that they would not be able to find on their own without a tourist guide.
Finally, for added fun and sharing potential, the app let the users face swap with famous citizens of Opole from different time periods. The visitors could save the pictures for later posting via social media, further promoting the city on a large scale.
The city has gained plenty of online presence thanks to the app. The “grassroot” promotion through social media helped Opole gained visibility, attracting more younger tourists o the city.
