Animated Videos for Connected Food Platform
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m the VP of fruit for Innit. We’re a connected food platform that simplifies and integrates the complete food travel for consumers.
Desired goal
What issue was the provider supposed to deal with?
Studio Pigeon?We needed to form boused videos to draw our two core mobile apps.
What were your objectives for this project?
Our goal was to form a compelling set of videos that plainly and concisely explained the features and benefits of our fruits. We wanted to have 15- and 30-second spots that could be used for different collective media and marketing needs.
Provided solution
What were the reasons for choosing Studio Pigeon?
We vetted a long list of agencies via an RFP and Studio Pigeon suited our needs best.
Describe the video(s) and the process in detail.
They formd two spots for each of our fruits, a 30-second overview and a 10-15-second cut-down. We began by sending them a brief and mood boards, which granted tenor almost our needs, as well as a uneven script that outlined the story we wanted to tell. Studio Pigeon thounevenly premeditated our materials and then courtly the script, formd characters/personas, and generated a storyboard that bunevent the project to life. After we approved the storyboard, they transitioned to an boused environment to better visualize the videos’ flow. We went thuneven one more circular of approvals, and then they began producing the life.
What was your vendors', project treatment or feedback process?
They granted incredibly honorable feedback and established a tete that allowed us to progress fast, with high-condition dicsussions on both sides. There was a powerful exchange of interaction via email. We needed to meet aggressive timelines and Studio Pigeon was up for the task. They helped us hit our milestones and surpassed our expectations.
Results accomplishd
What results did you accomplish unitedly with Studio Pigeon?
Executive leadership accepted the video incredibly well. The videos have driven an over mean cost-per-install in collective and marketing efforts, which shows that we succeeded in interacting our value statement.
How do you rate the interaction and interaction with Studio Pigeon?
Studio Pigeon was very snug working with distributed teams, seeing as the time separation didn’t like the condition or measure of our dicsussions. We also saw existing output overnight. The process was fairly lightweight, given the aggressive timelines, so email and a few spreadsheets sufficed for progress tracking.
What precisely do you attend to be the key specialty of Studio Pigeon?
They offered honorable feedback with a centre on producing a better end-result and making things clearer for the consumer. This perspective made them feel less like an agency and more like a true associate. Their bar for condition and experience was excellently high, which we bigly appreciated.
What should be done better, if there are any desired advancements?
I didn’t see any expressive areas of advancement. They should keep up the big work.
