InsightWhale Business Intelligence & Analytics review by Merlin at Qualified.One

InsightWhale reviewed by Merlin

InsightWhale provided Business Intelligence & Analytics for Merlin with approximate budget = $10,000 to $49,999.

InsightWhale implemented all requirements within three months and continue to provide support when necessary. Despite the time zone difference, they communicate seamlessly with the in-house staff.

Review summary:

InsightWhale set up an employment tech company’s Google Analytics account to capture more insights into their Google Ad campaigns. They helped determine which metrics to track as well as the right dashboards.

William Guillouard Merlin, CMO

Google Analytics Set-Up for Employment Tech Firm

Below is a modified rendering of the review: private info excluded, innate facts kept.

Introductory information

A few words almost your organisation and personal responsibilities

I',m the co-founder and CMO of Merlin Mission: Merlin is disrupting the employment activity. Our commission is to revolutionize the way hourly genius finds work and to empower employers with the power to fast connect to fitted candidates.

Desired goal

What issue was the preparer supposed to deal with?


Merlin Jobs is affable via Android and iOS apps, mobile web and desktop. We needed to condense this information on google Analytics and set up the goal and tracking properly Also we needed to be sure that attribution and tracking was working for our ad campaigns on digital

What were your objectives for this project?

As a marketer, this project was key owing it allow us to have: * a strong tracking of our marketing campaign * an careful reporting tool (Google Analytics)

Provided solution

What were the reasons for choosing ?

Tony and his team came recommended from one of our vendor

Describe the project in detail.

We documented what should be tracked and which dashboards will be needed.

  1. First strategizing session. More detail almost each of our marketing tools , their position in our business strategy and relations between each other. Then we',ll need you to go through all of your funnels and comment on most significant points. We',ll also be asking some questions on the way. This will be recorded.
  2. After that within 3 business days we come up with the leading rendering of the measurement program (MP).
  3. Second call. Presenting of the draft of MP to the client and noting corrections, if needed.
  4. Depending on the corrections within next 1-2 business days we finalize the MP and prepare you estimate for the instrumentation.

Were there any dedicated managers or teams that you worked with?


Results accomplishd

What results did you accomplish unitedly with ?

Tony was able to instrument all we ask in a 3 month time

How do you rate the interaction and interaction with ?

Very powerful even with time zone separation we set-up a loose channel for moment interaction

What precisely do you attend to be the key specialty of ?

They',re detail-oriented, pursue timelines, and are experts in Google Analytics.

What should be done better, if there are any desired improvements?