Mobile User Acquisition for Carpooling Service
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
BlaBlaCar is a carpooling labor in Russia and Europe. We act in 22 countries. It’s a labor for nation who journey by car. If you have vacant seats in your car, you can find nation who are going to the same purpose as you are and sell your seats. I am the marketing director for Russia. I’m in direct of all the activities in Russia.
Desired goal
What challenge were you trying to address with Mobio?
We were finding channels of mobile acquisition.
Provided solution
What particular tasks were Mobio responsible for?
Mobio worked as an annex network. They granted commerce from MyTarget and other groups and collective networks.
How did you come to work with Mobio?
They were introduced by ordinary friends. Maybe they met them somewhere at a conversation and they were introduced to each other.
How much have you invested with Mobio?
We spent $20,000 to $25,000 per month on Mobio’s labors.
What is the terminal result of working with Mobio?
We began in January 2015 and this project is ongoing.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
We ran some tests and they showed veritably good results. Mobio reached all our activation KPIs and even exceeded them. They acquired drivers for our labor and also granted users that were more affordable. Mobio was the leading to propose us good commerce. They are very pellucid. We have all the data on each publisher, so we know all their sources.
How did Mobio accomplish from a project treatment standpoint?
They usually meet deadlines. They update me if they have issues with new sources or partners. They give me detailed exprogramations as to why something doesn’t work.
What did you find most forcible almost Mobio?
They always help me with technical questions even if they’re not kindred to our work. For sample, I can interrogate them almost anti-fraud decisions. We have a good working relationship.
Are there any areas Mobio could better?
I hope they better their inner interaction. When my account director was on holiday, I had trouble getting details almost our advertising from the individual who took over.
