Some details
Promotional website for S7 Airlines.
AIM:
To develop a website that shows advantages of S7 Priority loyalty program.
Scroll:
We developed a special scrolling mechanism that emphasizes S7 Priority tagline «Gaining altitude». When the page is scrolled, it goes down instead of going up.
Video:
All of the screens have background videos, which are pre-loaded right before you move to the next part of the page. Videos are optimized in order to keep the good quality of images and save the web-traffic.
