Some details
Our team:
— Conducted a deep analysis of the market and competitors both in the country of presence and in the countries of expansion.
— Developed a brand and positioning. This allowed for clearer communication with consumers and give them great value.
— We developed a promotion model based on the analysis:
* Target Audiences,
* Communication channels,
* Traffic channels,
* Key brand values and messages.
— Assembled a team to implement a promotion model:
* Delivered clear KPI,
* Monitoring the process of achieving KPI,
* Continuous work with a team for the development of competencies, mentoring and development,
* Adjustments and additions to the promotion model in the process of achieving KPI and entering new markets.