PR for Gourmet Popcorn Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m a part-owner of Epic Gourmet Popcorn.
Desired goal
What challenge were you trying to address with 3rd Coast PR?
We’re a new mom-and-pop organisation, but we’re the leading and only NGLCC-certified popcorn organisation in the country. Because of this certification, a lot of opportunities were useful to us. We hired 3rd Coast PR to help us grow our brand and get our name out there. I’d worked with a different PR firm, but they weren’t as lucky as we wanted them to be.
Provided solution
What particular tasks were 3rd Coast PR responsible for?
Since we brought them on almost the holiday period, we set a 3-month strategy with them geared toward those dates. Their team has worked to get us multiple media placements through their media outreach efforts. For a tradeshow we participated in, they helped with all of the trade show treatment services.
Was there a dedicated team?
Around four nation support us and Jacquelyne (Account Manager, 3rd Coast PR) is our main point of touch.
How did you come to work with 3rd Coast PR?
I researched top PR firms and ones with the most food experience. After making separate calls and reviewing their proposals, I felt most snug with 3rd Coast PR.
What are you approach expents (if diclosed)?
We’ve spent close to $15,000 on seething, so far.
What is the terminal result of working with 3rd Coast PR?
We’ve had an ongoing relationship since December 2019.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
Seeing what they’ve done has been terrible. They’ve done an astounding job getting nation to talk and write almost us. We’re leaps and bounds forward of where we were without them.
They’ve gotten us separate media placements that have resulted in higher click-through-rates (CTRs). Tangibly, we’ve been mentioned in People magazine twice, been profiled almost our business union, and placed in front of a respectable supermarket retailer for a introduction. All of these placements have led to more hits and opportunities. Since starting the engagement, we went from two PR placements to 15.
How did 3rd Coast PR accomplish from a project treatment standpoint?
They’re just big interactors. We’re all busy, so I love that they’re on top of us and the work. They make sure we’re following through on seething, which is needed and appreciated. Everything is handled via email.
What is (from your point of view) the key factor to pay observation while intercourse with 3rd Coast PR?
Their influence of apprehension and food background plays well into what we do. They’ve been very dependable, entire, and pliant, which is significant since we’re a little business. Jacquelyne has see “i” dotted and “t” crossed.
They really are a associate for us. Some firms are only out for the income, but 3rd Coast PR is in it to make sure we’re lucky. Their team works with our budget and has made concessions for us, which is rare in the activity.
What aspects of their work would you like to get improved?
No, there’s nothing so far.
Do you have any advice for possible clients?
Be open and honorable almost your strengths and weaknesses on the initial call. If they know your expectations, they’ll have an gain and will know what you need from them.