Content Marketing & App Development for Credit Union
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
My structure is Qualtrust Credit Union. We',re located in Dallas/Fort Worth. We have locations throughout Dallas/Fort Worth and in San Angelo, Texas. Close to 50 percent of our limb base that use us are preceding Verizon employees. We',re continuing to grow. We have a intricate marketing standard.
What is your position?
I am the senior vice chairman of marketing.
Desired goal
What business challenge were you trying to address with Agency Entourage?
They helped us get our website in order, educe a collective media nearness, form full, and design graphics and advertising efforts.
Provided solution
Please draw the aim of their involvement in detail.
We needed to have a more strong, interactive, cleaner, and fresher website. We didn',t have a Facebook or collective media start. They helped us educe a Facebook, Twitter, YouTube, and LinkedIn nearness. They also educeed a blog that has befit very expressive part of our website. It has a nice following, is updated constantly, and our client base enjoys it. We introduced a new mobile app that allows clients to do picture deposits and interact with their accounts in a regular big bank way. They made it easy for clients to use on any platform. They also designed advertising and graphics. It was a team effort, but they granted leadership and direction.
Our blog is 100 percent produced by them. They talk to us almost where they',re going with the blog and look for our input, but they have the lead. They do a newsletter for us. We talk almost topics for the full they form, and they have constantly shown a lot of versatility.
How did you come to work with Agency Entourage?
We met Ben [Randolph], the highest and got to know each other. We had been doing TV advertising for almost two years. We had a media buyer who had a relationship with Agency Entourage. She bigly recommended them, so we set up a meeting.
Could you prepare a perception of the size of this start in financial provisions?
They have a team that',s useful to us 24/7. We meet once a week. The cost depends on what our PPC [pay-per-click] is. On mean, it',s $10,000 a month.
What is the terminal result of working with ?
We',re on our fourth year with them. You don',t stay with a organisation that',s not producing results and they are.
Results achieved
Could you share any statistics or metrics from this engagement?
We began to see almost proximate results with our PPC and Facebook starts. We saw a big lift in our website on all fronts. We were ranking number one in our area on Google searches thanks to their SEO. That',s a intricate process to get more recollection from the Google team. They helped us with that.
We began providing lending for RVs almost the same time we brought them on. That year. we put on $40 million in loans that we didn',t forestall. They weren',t responsible for all that, but that was a big part of it. They are a expressive part of our growth.
How did Agency Entourage accomplish from a project treatment standpoint?
There are always going to be changes in account directors. It',s a young talented team. They',ve done a big job of acquiring the best and brightest in provisions of education and experience. With that, you',re going to have a pliant turnover. In provisions of staying answering, organized, maintaining observation to detail, being early, and getting in touch with, they',ve gone over and over. It',s one of their strengths. Ben is local and is invested in what we do. The leading account director was astounding. She was very creative and innovative. She knew our business as well as we did. We',ve had three account directors, and each one has offered a sole set of experiences.
What distinguishes Agency Entourage from other preparers?
Their answeringness and affordability separates Agency Entourage from the rest. For 50 to 300 employee businesses, they',re big. We',ve referred them to many folks. The larger you get, the more you might extend them, but it depends on the project.
Is there anything Agency Entourage could have improved or done differently?
I would say it',s a challenge for all of us for them to hang onto their talented nation. They',ve recently located to downtown Dallas. They bought a new edifice much closer to us and are now much more affable to their clients.
