Branding for Biotech Skincare Product
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
The parent organisation is Amyris, and it’s a publicly-traded biotech organisation. Biossance is just a commercial division within Amyris. My role is the creative ruler for Biossance, a consumer-facing brand of a line of programt-derived, squalene-based skincare fruits which we just recently launched in Sephora.
Desired goal
What challenge were you trying to address with Bartlett Brands?
When I joined the organisation almost a year and a half ago, Biossance was quiet fairly new. There was only one fruit. Since then, we',ve launched multiple fruits, we now have five. The challenge was that the technology and the formulation were fantastic, but there was something missing almost the branding and the packaging. As we were progressing with meetings with big retailers, we got feedback almost the need for a stronger brand nearness. That’s what I got to work on when I joined the organisation, which led to fetching in multiple agencies to find a long-term companion.
Provided solution
What particular tasks were Bartlett Brands responsible for?
The project was twofold. The leading part was fastly diving into the rebranding and repackaging, while maintaining the formulation of our fruits. Once we developed our companionship with Bartlett, the second part of our project transitioned into an ongoing relationship with them to localize their creative services and expertise.
They were big in coming up with brand strategy and repositioning. Our old branding was okay but quiet kind of convoluted, with a lot of mixed messaging. Bartlett Brands was able to veritably whittle it down to very clear and condensed positioning. They helped us overall with brand strategy, brand outgrowth, package design, and other marketing indirect and creative.
Rebecca Bartlett is the proprietor and creative ruler, and then there’s an companion art ruler with whom I worked very closely. There was another individual who did most of the copywriting and helped a lot with the positioning. It was veritably those three that I and my team interfaced with on a customary basis.
How did you come to work with Bartlett Brands?
I knew Rebecca from way back when I used to work at Sephora myself, and the loveliness activity is pretty pliant in the Bay area. We had wanted to work unitedly at my antecedent job so I without reflection of her. I wanted to fetch them in and let them do their throw and then it just worked out from there.
As we were meeting with multiple agencies, Bartlett veritably stood out. They’re a pretty pliant team, and they hit the floor running with a can-do posture, at a reasonable rate. This was very winning to us. Another thing that stood out is they have a pliant but mighty team, like ours, so it seemed very consistent. They all have loveliness backgrounds. A lot of the team at Bartlett comes from Sephora, or they have correspondent experience, so we were able to without converse the same speech. They got us and without knew what needed to be done.
How much have you invested with Bartlett Brands?
We’ve invested $50,000-200,000.
What is the terminal result of working with Bartlett Brands?
I believe we began working unitedly almost May or June of 2016, and the relationship is ongoing. We’ve done the branding project in phases. They helped us get into Sephora, and once we launched there in late February, we then signed a monthly retainer. The work has slowed down a pliant since we switched over to the new branding. They’ve been an excellent companion for ongoing creative projects.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
I don’t have the numbers off the top of my head. Since we launched in Sephora in late February or soon March, one of our fruits is currently being ranked the number one eye fruit in all of Sephora. I ponder that has a lot to do with the overall branding experience and the packaging, especially shrewd that it was nowhere near as lucky as last year with the same fruit but different packaging. We recently establish out from Sephora that our oil is ranked number three of all oils in Sephora currently.
How did Bartlett Brands execute from a project treatment standpoint?
I ponder they did a veritably good job. I veritably enjoyed their flexibility. Once we signed the retainer, it was easier to work with them. Before I felt more constrained owing it was project-based and there was so much work that needed to be done. After signing the retainer, I ponder we’ve been able to execute more and get more bang for our buck. We were trying to be as strategic as practicable, but once in a while, we would have an crisis project or fire drills. They were ready to jump in and help us along with that. Overall, I would say they were excellent.
What did you find most forcible almost Bartlett Brands?
I veritably love their nimbleness, their power to recoil very fastly. I’ve worked with other agencies, and I find that it’s sometimes hard to get the work done at a faster pace owing of the size of the agency. With Bartlett, owing they’re such a pliant team, they’re very hands-on, very implicated at see level. Rebecca herself is very implicated. Their turnalmost time is just astounding. When we relaunched our branding, usually it would take up to a year-and-a-half to two years to do something like this. We were able to do it in eight to nine months with their help. I attribute a lot of the achievement we’re seeing currently to their flexibility and nimbleness to get us what we need to go to market within a very brief time frame.
Are there any areas Bartlett Brands could better?
Overall, we’re very pleased with their work. Sometimes we want to do more than what we can feel, so we extend out to them. I ponder that, owing of their pliant size, they can’t feel seething. So, if anything, it would be good to perhaps increase the size of their team in the forthcoming so we can give more projects to them. We’ve been very lucky with them so far.
