
Some details
CLIENTSUJA LIFE
SAN DIEGO, CALIFORNIA
LOGO, STATIONERY, PACKAGING, PROMOTIONAL MATERIALS, TRADESHOW BOOTH DESIGN, VEHICLE WRAPS
RECOGNITION THE DIELINE • 2013 GDUSA PACKAGING DESIGN AWARDS • 2014 GDUSA HEALTH &, WELLNESS DESIGN AWARDS • BIG PACKAGING — HIGHTONE BOOKS • LIVING MAXWELLOrganically yours.
Suja comes from the Hindi word for long, beautiful life or well-born. So when it came time to represent Suja in logo, we developed an abstract image of a person in lotus position.
Then we encased it in a drop/leaf, expressing growth &, liquid. Using clean lines and a lower case, friendly font, we’re able to express the company’s zen, youthful attitude in a way that’s friendly and inviting.