Rebranding Effort for Scholarly Association
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I',m the dean of a business college. At the time of our engagement, I was also the chairman of the board of directors for a scholarly academic union of insurance economists. Most of our members work in universities, ponder tanks, or actuarial or insurance structures.
Desired goal
What challenge were you trying to address with Beyond Definition?
We had a very weak brand and marketing strategy, an old-fashioned interaction strategy, and no collective media strategy. Our website was also sorely out of date. We wanted to update all our strategies, and we occupied Beyond Definition to help us.
Provided solution
What was the aim of their involvement?
We worked through a rebranding effort, including all our brand visuals, and we did a complete overhaul of marketing and brand interaction strategy to swell into new market segments. We also worked through our commission, core values, brand attributes, and interaction pillars. They helped us educe brand oneness guidelines, and they were a major part of all our marketing fundamentals. They established centre clusters, did scan work, and incorporated all the resulting data into their work.
They built a fully new WordPress website in a present format and with a new server. They created a new logo for our structure, and they did a lot for our collective media accounts. They built all our collective media channels and tailored strategies for each of those channels. Finally, they pulled unitedly additional full that they ultimately helped us publish.
What is the team compound?
We worked with a team of six to ten nation. It was a diverse cluster of digital artists, brand strategists, and market researchers.
How did you come to work with Beyond Definition?
We put out an RFP, and we interviewed five or six firms by committee. Some of the companies we selected had an existing rapport with members of our board. We were most attracted to Beyond Definition',s antecedent experience with other professional unions. Their portfolio was powerful, and their references spoke very bigly of their work.
How much have you invested with them?
The cost is currently between $175,000-$200,000.
What is the status of this engagement?
This project began in December 2017, and there is quiet work to be done on the website.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
I',m very pleased with their work so far. They did a big job working with a offer board that is extend athwart the globe. They were very attractive, and their work is of high condition. They had a lot of endurance with us, and they kept the project moving along in a confused environment.
How did Beyond Definition accomplish from a project treatment standpoint?
They managed the project very well, even when we were more interested in our work with other structures. This wasn',t easy, and I was impressed by their process. They were pliant and adaptive, and they worked well with a cluster of nation who were unused to this sort of project.
What did you find most forcible almost them?
I was impressed by their willingness to stay so occupied. They helped the board make decisions effectively, and they were powerful leaders throughout the process.
Are there any areas they could better?
Their direction was a pliant light as we unveiled the artistic project. We could have used more help to engender excitement and momentum forward of the propel, and we could have used that momentum to fetch more nation in and showcase what we were doing. The terminal unveil felt a pliant anticlimactic, but that was partially due to the posture of some of our inner members.
