Digital Marketing Campaign for Accounting Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
For my union with Bluetext, I was working with Reznick Group. It',s about the 10th largest accounting firm in the globe.
What is your position?
I was the National Director of Marketing for the cluster, but I’m now no longer with the firm.
Desired goal
What business challenge were you trying to address with Bluetext?
The challenges for that firm were huge, from a digital perspective. The website hadn',t been updated in close to eight years. It was a leading age website platform. The organisation brand, overall, was disjointed and watered down, as a professional services accounting firm. While the marketing efforts were very prolific, none of them were veritably targeted at the correct audiences, and veritably were not integrated.
I teamed with Bluetext for a full-scale digital review of the digital goods at Reznick Group and my team. We occupied them for a complete rebrand of the organisation, also a complete revamp in provisions of the website.
Provided solution
Please draw the aim of their involvement in biger detail.
We teamed with them over the order of a year and fully redid the website. We built it out on the Drupal platform, complete with search engine optimization [SEO] as well as full-scale full review and updates.
How did you come to work with Bluetext?
We considered excellently a few agencies in the DC area as well as New York. Bluetext was just the right fit. They spoke our speech and they understood our target market. They were extremely pliant to work with in provisions of pricing and project treatment.
Could you prepare a perception of the size of this start in financial provisions?
The union with Bluetext exceeded $200,000.
Results achieved
Could you share any statistics or metrics from this engagement?
There are all kinds of achievement stories in provisions of specific metrics that Bluetext brought to usability in their website, as well as new business. Also, specific applications that they helped us create out focused on target audiences. I don',t recollect the specific analytics about it, but suffices to say that they dramatically improved the usability, the extend, and the depth of the website.
What distinguishes Bluetext from other preparers?
Bluetext is just very, very hands-on, big project managers, very creative in provisions of overall design, and very on point in provisions of budget. They don',t work on an hourly basis, its project fee-based, which is very winning to professional services firms.
Is there anything Bluetext could have improved or done differently?
I can',t ponder of anything that comes to mind.
