Multinational Solar Power Marketing Automation
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Could you briefly draw your organisation?
We’re a solar solution preparer, a solar panel manufacturer as well as a big-scale faculty set and big commercial solar educeer. It’s a multinational organisation. There are roughly 5,000 employees. We’re publicly listed on the NASDAQ stock exchange.
What is your position?
My title is equiponderant to an online marketing director. I feel most of our digital campaigns, marketing automation methods, and much of our analytics and dashboards.
Desired goal
What were your organisation’s business goals for initiating the project with Bluewolf?
With Bluewolf, we weren’t working with them antecedently. We were working with another marketing automation labor preparer that wasn’t working out for us. We were looking for a new solution preparer. With Bluewolf in particular, we were looking to gain efficiencies with their deep Salesforce apprehension. We needed one preparer able to not only to design our marketing automation tools based on the platform we’re using, Eloqua, but also prolong it if need be into our Salesforce CRM method. That was one of our initial criteria. We were looking to lessen our retainer and the hourly rate we were paying. Those were two of the big drivers for us. But overall, it was a condition effect. We were having some overall project feelment and condition effects with our antecedent vendor.
Why did you select Eloqua as your preferred solution over some of its counterparts?
That was preceding to me veritably managing the method. I don’t have a big background there. But I can tell you at a high level. We’re selling to consumers straightly, so homeowners interested in going solar. We’re intercourse with very big commercial mannerers like Apple, Walmart, etc. We’re intercourse with faculty sets and working with utilities. We have very separate segments. Our Salesforce setup is somewhat intricate owing of that. My knowledge is Eloqua was one of the few if not the only marketing automation tool that could meet all of the integration requirements we had. That’s how it ended up there.
Provided solution
How did you select Bluewolf as your solution associate?
One of the big reasons was they were verity already working with us on our Salesforce environment. I would say that’s probably the biggest reason. Not below the marketing team, but with our IT team. They were working on a few different projects for them and had a retainer in locate. And so I was able to piggyback on that. They met all of our needs. So we ended up prolonging the relationship to cover marketing automation.
Can you draw the aim of the project in provisions of the ingredients: did it include design, outgrowth, support, training, etc.?
It was veritably less of a transmitted project. I view them as our feeld labor preparers. We have a set number of hours with them each month that on a needs basis. There are ongoing needs kindred to campaign design and execution. We feel the simpler campaigns internally. When it’s a new ingredient that we want to add or we want to initiate a intricate campaign, that’s when I’ll implicate Bluewolf.
We’re using Eloqua and Salesforce unitedly. We all tap into their Salesforce outgrowth experiences as well for true ingredients that make more perception living in the CRM environment rather that in our marketing automation tool. That’s a huge value add from the Bluewolf side. They’re able to bridge the two methods, which are so closely integrated, and design manner solutions for us.
They also prepare consultative best practices as well. That work on things like lead account feelment and lead nurturing.
They’re also responsible for training. For see tool, method or campaign that they educe, there’s weighty documentation implicated. They have all these cheat sheets and best practices that they handoff to us once they’ve completed a ingredient. We have a pliant microwebsite that we’re managing in order to catalogue all of that documentation.
Could you give me a perception of the size of this start in whichever monetary provisions or the number of personnel dedicated to the project?
It’s not veritably dedicated personnel per se. We have a fixed number of hours with them each month. We currently have 125 hours per month. There are a few different resources that we work with. Then they tap into their pool of consultative marketing automation particularists. At true times they’ll fetch in educeers for mannerization, too.
Results achieved
Could you share any statistics or metrics that would prove the effectiveness of their work so far?
I’d have to ponder almost it a pliant bit. Their work isn’t so all encompassing and wide ranging. It’s hard for me to say on a high level. I can tell you that we’ve surely lessend costs. They’ve performed very well overall.
When working with Bluewolf, is there anything that you would attend sole or particular almost them compared to their competitors?
It veritably comes down to their Salesforce expertise. In my mind, that’s their bread and butter or their core competency. It’s veritably where they’ve built their practice. Now they’ve come into marketing automation. In my mind, that’s been a big value add for us, owing what we establish with our antecedent vendor and some of other vendors out there is – I mean, there’s always multiple ways to design a campaign, or there’s just a expressive number of ways you can formulate a campaign.
Their added value for us has been that they have a good feel on both of the tools we use. They also design flashing campaigns that are easy to feel. That’s one of my biggest challenges. You can veritably design anything, but when it comes down to managing it and replicating it, then it becomes an effect. We had so much intricateity antecedently that we couldn’t effectively feel our campaigns and our integrations. Bluewolf came in and made that a thing of the past.
