Some details
An ideal customer profile (ICP) is an important starting place for your account-based marketing because it describes the characteristics of your best customers. But once you have an ICP, what should you do with it? You need to apply the data you’ve compiled in your research to the real world and develop a target account list (TAL).
Learn more about how to turn your ICP into a list of target accounts in our blog post:
https://thinkbonfire.com/blog/ideal-customer-profile-target-account-list/