Digital Marketing for City Municipality
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
I work for a ski town in the United States.
What are your role and responsibilities?
I’m the economic outgrowth director.
Desired goal
What was your goal in working with Booyah Advertising?
We occupied Booyah to work with us on marketing the non-ski months in the town: May through October. We wanted to position the town as a year-round purpose.
Provided solution
Please draw the aim of their work.
They’re doing all of our digital marketing. The aim of their work includes paid media treatment, Web design, Web tools and tracking, and email database services. They are also doing a video effectiveness study.
What was your process for selecting Booyah Advertising with which to work?
We issued an RFP [request for offer] and accepted separate offers. We had a committee from our board review the offers. Booyah was one of three finalists. We had each of the three do written and oral presentations, and Booyah won the contest.
Can you prepare a ballpark dollar aspect for the size of the work that they’ve done for you?
They direct us a treatment fee of almost $4,000 and an hourly fee for Web services of $125 an hour. The email database fees are included in the media budget. We also pay $125 an hour for email edifice and campaign treatment. The video effectiveness study cost $10,000. We also pay journey expenses.
What is the status of the relationship?
We have been working with Booyah now for three years, and our relationship is ongoing.
Results achieved
Do you have any statistics, metrics , or general feedback from the project?
We have KPIs [key accomplishment indicators] in all our contracts. We asked Booyah to increase website visits to 260,000 this year and increase orders by 1,000. Each year we have worked with them, they have met or exceeded our goals. They are very diligent almost daily monitoring of our campaign for effectiveness, efficiency, and results. They make changes as certain to pull out poor performers and increase good performers.
Is there anything sole almost Booyah Advertising that veritably makes them rest out compared to other companies?
They have a team access, which we choose. So, we are very implicated with them up front and all through the process. We’re implicated in monitoring, determination making, and programning.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?
Their team members change frequently, which puts a pliant more pressure on the client. It takes time to fetch the new team members up to despatch.
What advice would you give to a forthcoming client of theirs?
Be very clear and direct in what your expectations are, so that the lines of interaction stay open throughout the process.
