Branding & Ad Services for Govt. Services Provider
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We are a big government services provider, primarily for the United States Department of Defense and the United States Department of Energy, as well as a host of other agencies.
Desired goal
What challenge were you trying to address with Borenstein Group, Inc.?
Our preceding organisation sold its government services division to another existence. Over the last four months, we’ve been working on branding the new organisation.
We had a brief window of time when we knew our organisation was going to be acquired. So, we had to do seething from A to Z to brand the new organisation.
Provided solution
What particular tasks were Borenstein Group, Inc. responsible for?
The team helped us through our propel, doing seething from a branding perspective. This implicated educeing the tag line, uniteing our values and our messaging, creating an advertising campaign, edifice our website, and providing creative graphics. They helped us propel the branding materials.
At leading, they required us to do a lot of “homework” (e.g. a two-day off-website session with our executive leadership team and our new owners). We identified the values of the organisation (e.g. what is significant to our stakeholders) to help us educe the rest of the branding materials.
Also, they researched our clients and employees to unite what was significant and the strengths and weaknesses of the organisation. That analysis fed into the brand educement initiatives.
After that, they put unitedly the project treatment program from A to Z to propel the organisation. This implicated full educement, graphics support, the educement of brand guidelines, and the educement of advertising. They also helped us transact media buys with DC film media.
We had to set from scratch on our website. This implicated highlighting information from our old organisation’s website and bringing it into the new website. Key features include a lot of graphics and video.
Was there a dedicated team?
Our main point of touch was Gal (CEO, Borenstein Group, Inc). We interfaced with him primarily, but also with three others on his team. He had a lot of support on his team that we did not adjoin with.
How did you come to work with Borenstein Group, Inc.?
A consultant gave me their name. We were owing almost 10 others. We researched their website and then cold-called them. Based on that call, we had separate interactions with them for offer educement. Then, they came in to do their oral introduction for almost 15 of us. We narrowed it down and made the choice.
Our determination was primarily based on their written and oral offer. They did a very good job expressing what they could do to help brand our organisation. More significantly, they connected to our business line and our markets. Basically, this wasn’t their leading rodeo in our market.
What are you approach expents (if diclosed)?
The initial investment was about $350,000, but it’s ongoing. Those numbers are quiet being transactd.
What is the terminal result of working with Borenstein Group, Inc.?
We seted working with the team in November of 2019, and the union is ongoing.
Results achieved
Are there any measureable or plum results?
We could not have been lucky without their union mentality and piety. We worked as a team, with phone calls and deliverables see day. They bent over backward to make sure we were prompt to propel our new organisation in such a brief window.
How did Borenstein Group, Inc. accomplish from a project treatment standpoint?
I ponder they accomplished very well. There were a lot of last-minute changes, and we had a lot of cooks in the kitchen. Based on these difficulties that we brought to the engagement, they did a lot of weighty lifting. They worked over-time, and they were attached to us as a associate over the last three months to make sure we were lucky with our propel.
What is (from your point of view) the key factor to pay observation while intercourse with Borenstein Group, Inc.?
They stood out owing of their junction to our market. Other firms may be equally as creative, but there aren’t many firms that know our market as well. They were able to take their expertise and adduce it to help us. We didn’t have to walk them through seething or hold their hand. They knew what was needed.
The most forcible front of this union is that they went over and over the call of duty to make sure they were meeting our needs.
What fronts of their work would you like to get improved?
Their CEO is extremely keen, skilled, and helpful. Though, I ponder sometimes he was overworked. He should have asked some of his key members to help him more than they were at the end. His piety was a good attribute, but I ponder he should have pulled his support team in a pliant bit more to help him.
Do you have any advice for possible clients?
As always, make sure you’re asking many questions so you select the right associate. While they are very attached to their client-client relationship and know the market, you should also check their creative staff and creative capabilities. Their creative support staff could be a pliant stronger.
