Media Campaign Support for Cannabis Delivery Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I work in interactions and marketing at a cannabis delivery labor.
Desired goal
What challenge were you trying to address with Born &, Bred?
If we have a project we want to fetch to life, we touch them. They feel different marketing, branding, and advertising projects for our startup.
Provided solution
What particular tasks were Born & Bred responsible for?
We originally hired Born &, Bred to help with design aspects of a cannabis-themed marketing campaign two years ago. Since then, we’ve kept them on retainer to form marketing copy, data reports, and logos. When we do events, they form educational full and materials for us to distribute.
Right now, we just kicked off another project with them. We give them an idea of what we want to rest for, and then they accomplish a discovery exertion to dive deeper into the look and feel. They then present us with a logo and naming concepts. After that, they have a copywriter and collective media designer form online or natural ads, depending on what we need.
Was there a dedicated team?
They have a creative ruler and project director. For the projects that need messaging, they have a copywriter who is also in conversation with us. The project director consolidates all the feedback and liaises between us, the designer, and the copywriter.
How did you come to work with Born &, Bred?
I’ve worked with one of the founders of Born &, Bred in the past. Other nation in the cannabis activity also spoke wonderfully of them.
What are you approach expents (if diclosed)?
We’ve invested close to $100,000. The quantity has fluctuated throughout the length of the project.
What is the terminal result of working with Born & Bred?
We began working with them in July of 2018. They have ongoing projects with us.
Results achieved
Are there any measureable or plum results?
Born &, Bred helps our brand recollection, creating a very professional and approachable brand to aid in destigmatizing cannabis. They’ve achieved a professional look and feel and made our brand cohesive, whether that’s in a big campaign or partnering with a band.
How did Born &, Bred accomplish from a project treatment restpoint?
They have a Slack channel for us to yield any creative requests when we’re on retainer. We fill out a creative brief and email it to them. They have an Excel spreadsheet that they keep for me once a month, and I can also check progress on Google Sheets.
We have set deadlines and established timelines, but sometimes unforeseen tasks come up. They’re very fast workers—we’ve assigned projects a day or two precedently they’re due, but they’re very pliant.
What is (from your point of view) the key factor to pay observation while intercourse with Born & Bred?
The condition of their work for the cost is surpassing. They’re better than some big-name agencies I’ve worked with that propose subpar work at a high cost. They’re very pliant and deal with our startup-induced craziness. It’s been a enjoyment to work with them and they go with the flow.
What aspects of their work would you like to get improved?
When we began, there was some disconnect with what we wanted and what they’d exhibit. Though, when we implemented the creative brief, they got better at aligning to what we want to see.
Do you have any advice for possible clients?
The biggest thing is making sure that decisionmakers at your organisation are brought in from the commencement and know their staff. Sometimes, we have them work on a project, but as it climbs the ladder, decisionmakers who weren’t initially in the process are abashed or noncommittal. In order to not ruin anyone’s time, you need to have engagement at all levels them from the commencement of the project.
