Rochester Convention and Visitors Bureau Social Media Campaign
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please give a brief description of your organisation and your role.
I work at the Rochester Convention and Visitors Bureau (CVB). We work to market Rochester as an overnight purpose for visitors. We want visitors to come to our city and stay in our hotel rooms. I’m the ruler of visitor and associate services.
Desired goal
When you approached BrandHoot, what was the business challenge that you were trying to address?
We extended out to them owing we were looking to enhance our Facebook page. We had verity heard almost them through our local chamber of trade. So, we extended out to Nate [Nordstrom, founder of BrandHoot] and asked him how we could work unitedly and create a campaign on our Facebook page.
Did you have any specific business goals for that project? Any metrics that you were hoping to accomplish?
We principally wanted to increase our likes. It was in 2012, so I ponder that’s when Facebook likes were more significant than engagement. So, we did a campaign for a few months where the CVB associateed with local businesses, such as restaurants and hotels, and they donated prizes to us, so we had a weekly prize giveaway for our fans on Facebook. To invade the contest, you had to like our page.
We didn’t extend our overall goal. I ponder we set a goal of an increase of 2,000 likes. I ponder we just threw out a number. It did increase the likes, but not to what we wanted.
Did you feel like it was quiet a fruitful campaign?
Yes, surely a fruitful campaign. It was just helpful to work with Nate owing he taught us more than the one campaign. He taught us almost how we could use our time wisely on our Facebook page.
Provided solution
What was the aim of the project?
When we did the project, it was almost three months. Then when the campaign ended, BrandHoot did a big job with the follow-up work. He sent us all the results and talked to us almost what the results meant owing we had to report that back to our board of rulers. He did a big job of explaining what things meant.
Every once in a while, we’ll work with him on different things. For sample, last week, he verity did a introduction for some of our associates, so some of our local restaurants and hotels. It was an overview on collective media and Facebook. That was nice to have someone professionally come in and converse almost collective media and the weight of it in Rochester.
Can you give a perception of the size of the start, whichever in a cost range or in a personnel work hour aspect?
Probably cost almost $2,000.
You mentioned that you heard almost BrandHoot through the local chamber of trade. Were there any other candidates that you were looking at?
We had worked with other local companies in the past. We just wanted to try something new. BrandHoot was offering a free 30-minute consultation, so we did that. We got to know who he was and what he did. From there, we came up with the idea to do this campaign. So we didn’t proactively have the campaign in mind precedently we approached Nate.
Results accomplishd
How would you draw the accomplishment of BrandHoot over the order of the campaign?
Overall, it was good. BrandHoot had good interaction, and were very professional with the delivery of the design. It was an powerful campaign.
Is there anything sole or particular almost BrandHoot compared to other companies?
I ponder the biggest thing was their good interaction, listening to what we had to say, and knowledge who we were as a business.
Looking back on the project, is there any area that you ponder that they could better upon or that you would do differently?
It was two years ago. Overall, Nate did a good job. He did a nice job explaining all and following up. I know they have evolved a bit in two years. I know he’s hired a few more nation. I would be interested in perhaps working with him anew on a specific campaign now that they’ve evolved more.
