Some details
The Problem:
The majority of Americans feel financial stress, but they mistakenly believe that drastic changes - or huge windfalls - are the only thing they can do. Employers want to provide benefits, but feel powerless, or left in the dark.
The Solution:
We created a positive behavioral loop that goes beyond the numbers and into true financial wellbeing, including user mindset, user habits,
and user financial knowledge. Our UX meets the user at every level: day-to-day conversations, short-term habit improvements, and long-term engagement and growth.
View the full case study here.
