Some details
The Problem:
The UI of every online broadcasting platform – YouTube, Twitch, Facebook Live, etc. – is weaponized for discovery, not loyalty. The one-size-fits all approach introduces an ocean of noise competing for the user’s attention.
The Solution:
Curate the best UX patterns from online platforms viewers are already familiar with, and empower content creators by simplifying the broadcasting
process. Together, sports teams across the country can invite viewership and participation that was previously exclusive to the giants of social media.
View the full case study here.
