Some details
“Recycle Often. Recycle Right.” is a recycling campaign put together by Waste Management to spread recycling awareness. BTown Web turned the design into a WordPress site with a dashboard option for downloadable content. They also wanted to integrate third-party tools for social media. As a result of the team’s work, over 8,000 people have signed up for the recycling pledge and the sign up has seen a conversion rate of nearly
12%.