Challenge: A global medical device manufacturer tasked Cadient Group to unify cross-enterprise stakeholder access to multi-channel marketing analytics. The goal was to enable strategic collaboration within 6 business units and corporate communications teams to improve performance planning. Concurrently the organization needed a reduction of operational costs in analyzing data and the distribution of… insights.
Results: Cadient Group',s REVEAL console created a 100% reduction of time allocation in the production of standardized reporting, significantly reducing the demand of their limited analytic resources. The organization also saw an acceleration of insight generation among cross-discipline teams, providing awareness of cross-channel promotion strategies and effectiveness in transforming investment strategies and program optimization.