Some details
IBM Watson Advertising (formerly The Weather Company, an IBM Business’s ad sales division) offers a comprehensive suite of advertising offerings from The Weather Channel website and mobile app. They use powerful data science and research to help brands spend better, and reach the audiences they want to speak to most.We worked with NJ-based firm By &, Large to create a clean, usable media kit website. They crafted content and
led the visual design, we tackled UX, code, and design for secondary pages. We also got to collaborate with Eric Miller, inventor of UX Kits.This site explained why IBM Watson Advertising has such a powerful edge, providing real-world outcomes to back up these claims. It served as a practical tool for clients to get data pertaining to the campaigns they wanted to run across The Weather Channel’s varied platforms. Finally, there is an active blog on the media kit, which provides unique insights into how weather can affect business.
We adopted a UX approach that emphasizes the connections within the site. Users should be able to drift from a case study to a technology used in that case study to a spec for an ad unit that utilizes that technology, to a news story highlighting one client’s use of that ad unit.
We built the site with an innovative WordPress methodology backed by Timber, the excellent framework from Upstatement, paired with our object-oriented CSS and JS approach. The result is a fast, fresh web presence that is poised to grow.