Some details
Nature',s Promise – naming a family of organic products for Ahold USAAhold’s U.S. supermarkets (including Giant Food and Stop &, Shop) sold more than 500 natural and organic products ranging from chips and salsa to pasta sauce and peanut butter. They challenged us to create a distinctive name that would quickly communicate the health benefits and general deliciousness of the entire line.
Ultimately, we landed on a name that let nature do all the heavy lifting.