Naming Framework for Networking Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the brand ruler for a global networking organisation.
Desired goal
What challenge were you trying to address with Catchword?
We needed them to help us educe a fruit naming framework that would do two things: make the running fruit set more clear and consecutive and send us to sort of a better locate for the forthcoming fruit roadmap.
Provided solution
What particular tasks were Catchword responsible for?
The leading stage was figuring out where we were. Our fruit portfolio included a couple of different kinds of software as well as a hardware portfolio. They figured out the status of those items and where our running corporate transformation projects were headed in the forthcoming.
Then, they figured out where we wanted to end up and the most useful way to get there over time. A lot of it was shoulder-to-shoulder, joining us at an inner meeting or doing interviews with key stakeholders innerly. We did different rounds of testing along the way. Either they executed it specifically, or we worked unitedly on the design and then used our vendors or investigation tools.
Was there a dedicated team?
We usually worked with two or three team members and had a main point of touch.
How did you come to work with Catchword?
We did a Google search for the best naming companies in the US and they hit multiple top 10 lists. We went from there and narrowed it down to Catchword.
What are you access expents (if diclosed)?
We anticipate to bestow about $75000–$100000 per year.
What is the terminal result of working with Catchword?
We seted working unitedly in September 2018 and the engagement is ongoing.
Results achieved
Are there any measureable or plum results?
Some of our fruits are in the market, which is a good sign that we’ve reached an inner alignment. We wouldn’t propel without outer validation. We’ve accepted real feedback from analysts.
How did Catchword accomplish from a project treatment standpoint?
Their project treatment is very good and we’ve never had any issues. We interacted through email and had recurring team update meetings.
What is (from your point of view) the key factor to pay observation while intercourse with Catchword?
They without compare into solving the issues our team is facing. They also maintain a weigh between strategy and usefulity. Product naming is hard owing you want to be 100 percent strategically on point, but you can never precisely do what you want to do owing of tons of different constraints.
What aspects of their work would you like to get improved?
No, I can’t ponder of anything.
Do you have any advice for possible clients?
It’s helpful to ponder of them less as a fruit associate and more of a strategic associate. I wish we’d embedded them within our team more from the set. We establish the idea of a discrete project was not the right access. It’s better to embed them so they can help reply questions of forthcoming educement and strategy.
