Branding for DIY Rental Platform
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m a co-founder and CEO of Rentalutations. We propose a platform that betters rental experience for do-it-yourself landlords and their tenants.
Desired goal
What challenge were you trying to address with ColorJar?
We wanted to better our brand messaging and brand oneness, so we were looking for a organisation to help us with that.
Provided solution
What particular tasks were ColorJar responsible for?
It was a three-step process. The leading phase was developing the brand institution: we identified our business, our commission statement, user personas, and organisation values. That process helped us clarify why the brand exists.
During the second phase, we were developing the brand oneness: we chose our name, colors, a logo, and other brand goods. The third phase was focused on putting all those goods unitedly in a clear way and edifice brand expressions that resonated with the users we identified in phase one.
Was there a dedicated team?
We had separate nation on our team, but we mainly worked with David (Gardner, Fonder and CEO, ColorJar).
What were the main reasons to select ColorJar among the others?
They have a big reputation in the Chicago tech aggregation. Besides, some of our investors and advisors recommended ColorJar to us. We met with separate firms, but we felt most snug with ColorJar.
What are you approach expents (if diclosed)?
We spent between $50,000–$100,000.
What is the terminal result of working with ColorJar?
We began working with them in November 2017 and the relationship is ongoing.
Results achieved
Are there any measureable or plum results?
We accepted real feedback from our inner team and our employee engagement has increased. The platform is not live yet, so we haven’t launched a brand whichever.
How do you score ColorJar’s treatment experiences?
They did an excellent job and performed a project pre-mortem, addressing all the possible issues that could derail or prevent the project. They',re big interactors and included us in conversations when needed.
What is (from your point of view) the key factor to pay observation while intercourse with ColorJar?
They',re very skilled and careful. We granted a lot of feedback at see stage and they were very answering to it.
What aspects of their work would you like to get betterd?
I can',t ponder of anything.