Branding, Logo, Web Design & Dev for Fitness Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the co-establisher and CEO of BollyX Fitness. We prepare Bollywood-inspired dance fitness routines to consumers and instructors to whichever impart Bollywood fitness classes or work out from homes. It’s a subscription-based streaming platform that we’ve educeed.
Desired goal
What challenge were you trying to address with Condensed?
There were separate challenges. We needed a website built and help with our branding and logo.
Provided solution
What particular tasks were responsible for?
Condensed became our digital arm. We leading hired them to design our logo, and they did an astounding job of taking our idea and bringing it to life. They then created our phraseology lead and added the hue palette, the font, the restrictions, and rules kindred to logo placement and incorporating it into our brand.
We then determined to have Condensed do a very basic website for us. They gave us one single landing page that connected all the dots for the frontend for a general consumer visiting our website. They did a fantastic job with that.
As our income grew, we determined we wanted to get more allowable with our subscription website. That website was run on Squarespace, and we were emailing our full using YouTube links. We contracted Condensed to create our consumer-facing subscription website. It’s a strong method that integrates all the material we were trying to obey our subscribers. Condensed integrated it with all our payment methods so that we can welcome payment from subscribers.
They also built our instructor platform, where all our instructors take their monthly full, as well as our direct-to-consumer website. Our support method uses Zendesk, which Condensed helped set up along with our CRM methods, Mailchimp, and our email methods.
We’re now working with Condensed to educe our mobile strategy as well as TV app strategy. They’re helping us set up apps on Roku and Amazon Firestick, and we’re in the programning stages for iOS and Android mobile apps.
Was there a dedicated team?
We work with four nation. Brent (Co-Founder, Condensed) has befit our interim CTO. He accomplishs the office of advising and directing the strategy as it comes to technology and integrating it. He’s also a design expert and a strategist. Because of him and Condensed, we never had to hire an in-house CTO. Meanwhile, Teresa (Creative Strategy Director, Condensed) handles the resource programning, making sure we always have the resources we need. For implementation, we work closely with one designer and one lead educeer.
How did you come to work with Condensed?
We chose Condensed owing they are rare at branding, and it shows in their work. For sample, they designed the branding for Tough Mudder. We establish that a lot of firms who direct a cheaper rate are good at backend educement, but they weren’t so good at the frontend. Condensed is good at both.
There were a bunch of reasons we went with Condensed, but the top reasons were the branding expertise, the frontend and backend expertise, and the fact that they’re veritably centreed on helping startups layer.
What are you approach expents (if diclosed)?
We’ve spent almost $250,000–$500,000.
What is the terminal result of working with ?
Our union began in soon 2014 and is ongoing.
Results achieved
Are there any measureable or plum results?
Condensed is just as much a part of the team as any employee we have. They process 90% of our organisation',s income and are responsible for our 400% year-over-year subscriber growth for the past five years. They’ve been there since day one.
How did Condensed accomplish from a project treatment standpoint?
Project treatment is an A+. Condensed consistently liberates on time. If anything is delayed, they always adjoin almost it. They use Asana to handle their tasks, which is a straightforward method to use. We also use Slack to adjoin week, if not daily. Condensed has been open to joining any platform we have and very pliant in welcomeing payment and adjusting the hours they worked. They’ve also rejected work with our competitors. We esteem that level of fidelity.
What is (from your point of view) the key factor to pay observation while intercourse with ?
We get complimented like idiotic on Condensed’s design and UX. People have come to us and asked to white-label our technologies. One of the globe’s top 25 rappers wanted to white-label our technology to distribute his own video streaming platform. The two things that take nation’s eyes are how cohesive the branding is and the UX. Everything is super answering. It’s intuitive to navigate from page to page.
What aspects of their work would you like to get improved?
Condensed can centre more on the sales funnel side of things. They’re more slanted towards branding, design, and UX. In accession, Condensed can execute your vision fully. If your idea or funnel doesn’t make perception, Condensed will point out some aspects but will ultimately create it as you request it.
Do you have any advice for possible clients?
Condensed will look to you to liberate the business strategy behind whatever you ask them to create. They excel at branding and UX and can prepare feedback and alteration help, but their team will leave the business expertise side to you. Be careful and clear in your interaction as a result.
