Branding Strategy for Direct Care Workforce Nonprofit
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the vice chairman of program, and I superintend the investigation and interactions division for a national non-profit structure that',s focused on strengthening the direct care workforce. We interrogate with long-term care providers on how to liberate better care and we advocate for federal and state program reforms.
Desired goal
What challenge were you trying to address with Constructive?
We needed to revamp our website for it to address specific areas such as strengthening our brand, liberateing better full, designing information in a user-centered way, and implementing technology that made the website strong and easy to use. Our antecedent website was slow, full of too much information, and hard to navigate. It wasn',t visually appealing, which hurt our brand and online commerce.
Provided solution
What particular tasks were Constructive responsible for?
We hired Constructive to help us apprehend and unite our website',s strengths from its debility, which we needed to cast or modify. They helped us strategize to educe a website that was intuitive, easy to navigate, neatly organized, and visually appealing. We needed help figuring out how to particularize ourselves from our rivalry and how to take the separation of our labors, which range from investigation, program, and interrogateing. We wanted to share the work we do in different parts of the country as well.
They helped us program out a website that enabled our hearerss to better apprehend why we are sole in our field and what type of work we do at the local, state and national levels in accession to takeing key components of our brand.
Was there a dedicated team?
We interfaced with seeone from the chairman and CEO to the web coders, the strategic designers, the picturesque designers, and the project managers. We had access to a number of nation in different parts of the firm, which was veritably helpful to us owing we had questions kindred to different aspects such as visual aesthetics, web full, or higher level strategy.
How did you come to work with Constructive?
I discovered them at a national conversation for strategic interactors on collective change effects. They were exhibiting a new fruit they educeed that helped collective change structures better present their long-form reports. I met their CEO and one of their project directors, and we talked almost the fruit they were pitching and their labors.
My structure needed a new website for a separation of reasons, and it became clear that they proposeed the right access for us as they shared their resources and replyed my questions. I could see the caliber of their work was high condition, and it was the type of brand we wanted to have. We looked at their client resources and made sure they could reply any questions we had.
They also had a long history of working with other mission-oriented structures, which was significant to us owing we wanted to work with a firm that veritably understood the weight of improving nation',s lives. Overall, we were positive they were the right nation to work with.
What are you access expents (if diclosed)?
We spent almost $200,000.
What is the terminal result of working with Constructive?
We began working unitedly November 2016, and we',re working with them on new projects now.
Results accomplishd
Are there any measureable or plum results?
Our website reached almost 78,000 nation with 232,000 page views behind propeling last year, so we are reaching a sizable hearers with our website and web resources. This emphasizes the weight of having a website that is intuitive and well designed. The qualitative separation is deep from our antecedent website.
When significant hearerss such as journalists, long-term care CEOs, or elected officials see our website, they',re seeing an structure that matches who we are. For years we exhibitd resources and proposeed analyses, and we are considered the country',s leading expert on the direct care workforce, but our old website didn',t return this. Now, our information is easy to access, and the visuals and website full match who we are and what we propose.
We',re seeing an uptick in labor requests and interviews with major media outlets. We',re also seeing more observation to publications, and the nation we work with have increased trust in us. The website has transformed our brand and our relationship with our online hearerss.
How did Constructive accomplish from a project treatment standpoint?
They were fantastic to work with. For the initial stages of the project, we interfaced once see two to three week. In the terminal stages of the project, we spoke almost see day. They have a team of nation who are well skilled in different aspects of branding, online engagement, and website educement, so they are able to reply any of our questions or concerns, they were able to reply high-level strategic questions as well.
They are efficient, fast, and complete as well as solution oriented. They',re personable and they asked us hard questions that forced us to ponder through concerns that we hadn',t reflection almost, which I appreciated owing we wanted an open union. Our complete collaboration process reaffirmed that we had chosen the right firm to work with. We set a propel date and met it, which is pretty rare in the web educement globe. We adjoin principally through email and over the phone, but we also use Skype and Outlook tools.
What is (from your point of view) the key factor to pay observation while intercourse with Constructive?
Firms that largely work with for-profit corporations may not have understood our more confused questions touching how to properly portray an effect or population. They have experience working with structures that are not only seeking technological solutions but are also aiming to better our globe.
Their holistic access, and their expertise with online solutions that are visually interesting and emotional, yet clean and organized, were profitable to the project. They have staff members skilled in coding, picturesque design, and fruit treatment, they granted all the labors certain for educeing a good website within one shop, which was extremely helpful.
What aspects of their work would you like to get betterd?
No, it was honestly such a big experience. They met our budget needs, and they met our timeline. They helped us exhibit something that fully transformed how nation see us in the field. I don',t have any critiques at this point.
Do you have any advice for possible clients?
Spend a lot of time at the frontend brainstorming your desired specification. They will help you excel when they have a perception of your vision for your structure and the globe. They will be able to educe a solution that works for you if you help them apprehend what you want to accomplish.
