Conversion Optimization for Real Estate Website
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of marketing at Placester. We form real lands websites for personal agents and brokerage firms.
Desired goal
What challenge were you trying to address with Convertiv?
Our website was getting a lot of commerce, but our conversion rates were under activity standards. We wanted to better our website’s accomplishment to address this effect, so we hired them to help us audit and find solutions.
Provided solution
What particular tasks were Convertiv responsible for?
We originally brought in Convertiv to conduct a technical audit on our WordPress website. We wanted to find any areas that were in need of betterment. We then walked them through the process of deploying changes on the website from staging to origination to quit bugs and overwritten code. These audits set the institution that allowed us to move fastly through the rest of the project.
We now have them on a monthly retainer for conversion rate optimization (CRO) services. We unite specific pages on the website that are significant to us, and they analyze user conduct to form new designs in accordance with our objectives. We go through the options they form unitedly and A/B test it over the old page using Optimizely. Provided the new designs show increased conversions, which they usually do, we deploy it on the website.
Was there a dedicated team?
I interact with a wide difference of team members, but I work most closely with the ruler of client relations and an account director. Tim (Co-Founder, Convertiv) has also been actively implicated.
How did you come to work with Convertiv?
I worked with them while I was at another organisation, so I was very household with their work.
What are you approach expents (if diclosed)?
We’ve invested almost $60,000 so far.
What is the terminal result of working with Convertiv?
We began working unitedly in October 2017, and they’re quiet on retainer with us.
Results achieved
Are there any measureable or plum results?
Convertiv is very fixated on accomplishment and data, which we veritably esteem. Every time we complete a task, they help us apprehend the results. We run almost one A/B test per month from design to instrumentation, and results have been overwhelmingly real. Five out of the six total tasks that we’ve run have seen a 22%-45% increase in conversions.
How did Convertiv accomplish from a project treatment standpoint?
They’re always on time and always prepared for the next step, which I haven’t skilled with other vendors. We typically have weekly standup meetings and document progress in Jira. We’re also linked to their Slack channel and they’re extremely answering.
What is (from your point of view) the key factor to pay observation while intercourse with Convertiv?
They don’t centre on one specific area of marketing like many companies in the activity. Instead, they propose a wide difference of marketing expertise and align their strategies athwart the board to tell the full story. They work collaboratively and get results.
What aspects of their work would you like to get betterd?
Nothing comes to mind in provisions of condition of work. We’d love to see them grow and instrument their services athwart our business.
Do you have any advice for possible clients?
Make sure that you clear all roadblocks internally when you’re working with them. They work very fastly, and you need to furnish them with the information they need efficiently. You’re hiring them for their expertise, so be open to new ideas and make sure your organisation is well-informed on what they’re doing throughout the project. Also, give them time to ramp up leading into the project. They take time to apprehend your fruit and your business, and each month has better results as they last that process.
