Some details
We partnered with Honey (www.joinhoney.com) to create a series of videos for their b2c division to announce their launch.
The goal was to create brand awareness in a piece that was funny, shareable and maintained a light yet informative tone. Even though we had a tight budget, we were able to negotiate with Baddie Winkle to incorporate her and her 3.3 million
Instagram followers into the campaign.