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Some details
About Client:
Jeep is one of the highly popular automobile brands across the globe. The brand is known for manufacturing utility and luxury vehicles with different styles, advanced features, modern designs, and the latest automobile techniques.
Objective:
The client wanted to increase brand awareness of the new car Jeep Compass in India. They wanted to launch a game as a
part of their marketing strategy to engage with the Jeep lovers from the earliest stage. the participants can play the game and the winner will get a Jeep Compass car for free.They asked to have 23 levels in the game and each level should have certain tasks that users had to perform. After the successful completion of each task and level, users should get a badge and access information about a car feature respectively. User with all badges and maximum points would be the winner.
Solution:
Credencys developed a gamification app for iOS and Android platforms by implementing implemented all the gaming aspects expected by the client. We developed a web-based admin panel from where the client can update and manage the tasks manually.
We helped Jeep India to promote their brand new car Jeep Compass in an interesting way. We created a completely different experience for the Jeep lovers by allowing them to participate in an exciting game and win the Jeep Compass car.
The key features of the gamification apps are notifications, GPS integration, Leaderboard, game levels, task and activities, and car information display.