Some details
About Client:
Samsung is a multinational company from South Korea and a market leader in the consumer electronics domain. The brand has a powerful establishment and a loyal customer base in different countries and Singapore is one of them. They wanted to drive customer engagement in Singapore region by offering them a unique online shopping experience.
Objective:
Samsung
Singapore wanted to have a solution that allows the customers to have a realistic view of how the appliances will look like in a particular place. They wanted to create a personalized, immersive and interactive experience for refrigerators, televisions, and washing machines. For refrigerator products, the client wanted to display the interior of the products along with the exterior.Solution:
Credencys developed a consumer mobile app for Samsung using Augmented Reality. It allows customers to have a 3D view of refrigerators, televisions, and washing machines. the app helps buyers to make the right buying decision as they have more clarity about products’ look and feel.
We integrated motion tracking, area learning, and depth perception in the AR app to enable customers with an exact view of refrigerators, washing machines, and televisions in their defined space. We developed an admin panel for the client where they can update and manage the appliance details effortlessly and display the information on the consumer app.
The amazing features of the Samsung AR app are 3D models (of products) development &, integration. product customization, multilingual support, multi-country support, end-to-end shopping experience, and more.