FlatOut 4: Cualit Creative project at Qualified.One

FlatOut 4 by Cualit

Some details

FlatOut 4: Total Insanity is the latest hit of the FlatOut series, a video game about racing, cars and destruction.  Our main goal was to maximize conversions of the PC version of the game, through the execution of ongoing monthly campaigns with A/B testing, targeting multiple countries in several different languages at the same time, with localized ads (in English, Spanish, Portuguese), across several publishing platforms, in

all major social networks and Google network, with graphic and audio-visual design. A multi-disciplinary team of marketing and design worked in partnership with Strategy First, monitoring campaign activity in real time across all countries, measuring KPIs and quickly reacting accordingly to optimize and guarantee the success of the campaign.

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