Some details
Inspiring Visitors and Capturing the Story
Girl Rising is a global movement to change perceptions about girls around the world. Educating girls can break cycles of poverty in just one generation, yet millions of girls aren’t in school. Girl Rising uses storytelling to inspire action that gets girls into classrooms worldwide.
The team behind Girl Rising wanted their film’s companion site to encourage users to
take a series of actions: learn more about the movement, reserve a screening ticket, and join a community that is rallying around the cause.DevelopmentNow built an impressive responsive companion site for the Girl Rising film that had to withstand the estimated traffic load and inspire users to support the Girl Rising movement through storytelling.
Boosting the Success of the Girl Rising Brand
The Girl Rising site that DevelopmentNow built garnered over 300,000 users across the world, including the UK, Netherlands, Australia, and India. The site was able to effectively handle spikes in user traffic, various platforms and devices, and helped the Girl Rising brand effectively reach and promote to a wide audience. With help from the DevelopmentNow-built website, the Girl Rising launch was a huge success. The film was nominated for an Emmy award, as well as an Image Award, and second place at the Winnipeg Real to Reel Film Festival.
